I was invited to work with Space 48 to develop the visual expression of the brand in alignment with their brand and marketing strategy.

Working alongside Martin Williams on the brand tone of voice, I created a visual identity that was build around ‘Data Driven Delight’, ensuring that their focus on CX (customer experience) and seamless commerce experiences shone through in the way they presented themselves.

The brandmark was created to encapsulate some core values (structured and aspirational, inclusive and with infinite intrigue) whilst the broader palette was dynamic, expressive and emotive.

A flexible system of assets was created and handed over to the talented team at Space 48 which included creative direction on the digital design and Ui for their new website.