Whilst supporting Northern Comfort as their Creative Director we had the opportunity to develop the brand and digital presence for the brilliant Luke Jermay. Luke is a mind reader, mentalist and mystery entertainment consultant who has worked with Derren Brown, Dynamo and David Copperfield.

The brand idea was to create an uneasy feeling in a familiar environment. Swapping the E and the M of Jermay’s name gives a nod to the slight of hand, whilst the arc refers to the crystal pendulum that plays a part of his performances.

Building on the visual language, tarot icons, eerie woodland scenes, distortions of Luke himself and macro nature textures give a sense of a connection to something we’re not quite sure about.