As part of Lisa and John Kettell’s vision for the future, they wanted an updated visual brand to better reflect the premium service they provide to the Leicestershire community.

Refining a brand that had served them well since 2015 was a collaborative process, ensuring any changes we were making aligned to their ambitions and helped communicate better to their target audience.

It remained important for the updated brand to carry across recognisable characteristics, as there was good value in the brand equity. Where I wanted to guide the brand was into a space where all the visuals weren’t solely product led, but also recognised the benefits in an elegant way. Afterall, the reason we update our windows at home aren’t so we can just look through them, but instead enjoy the way it makes our home feel.